2024 State of Apparel Brands

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To understand how brands can bring collections to market
faster and more sustainably, we surveyed global fashion
brand executives and asked them to unpack the elements
of bringing a collection to market. In the inaugural report,
we highlight practical steps a brand can take in 2024 to stay
competitive. For the first time, we also shed light on the topline
economic and environmental impacts of accelerating
the product development lifecycle.